![hype house logo font hype house logo font](https://i1.sndcdn.com/artworks-000535658277-nrmika-t500x500.jpg)
In that sense, Google’s Roboto designed back in 2011 by an in-house design team does its job well especially under the Android open source environment, where it has to be flexible enough to adapt to hundreds of screens at thousands of resolutions. It’s like cooking one perfect dish that’ll satisfy your 80-year-old grandma, vegan friends and teenage boys. For a company like Google, that billions of people interact with on all different kinds of devices daily, it gets more complicated to design a custom brand typeface because you have to make sure the type works well across everything. So, it’s equally important to see what devices the message lives on. Type is there for a clear purpose: to deliver a message. Imagine seeing that special exclamation point with an x on a billboard ad in the street – you’d have to pause and wonder what that brand is. The brand’s unapologetic, gutsy, and playful personality comes through the typeface’s geometric, bold shapes and unconventional punctuations. NG Grotesque for Nasty Gal designed by Colophon Foundry is an amazing example. It is probably one of the most efficient and important tools for incorporating brand personalities in any medium in any size. A custom typeface can communicate who they are as a brand in literally everything they say. Personality is definitely one of the key ingredients. There are myriad considerations when creating custom typefaces that billions of people all around the world will interact with on a daily basis. But with big name type foundries charging upwards of $100,000 for a full-featured typeface with only temporary exclusivity, are they worth the money spent?
![hype house logo font hype house logo font](https://cdn.myfonts.net/cdn-cgi/image/width=720,height=360,fit=contain,format=auto/images/pim/10023/kRoD9UC1RnYo5OwyXqT28o2F_9ad85da3ae57faf8e2fb25e28d7c7299.png)
YouTube, Lyft and Airbnb have each launched their own custom typeface to much discussion from the global graphic design community. A raft of major brands have released their own from Chobani’s chunky serif to Netflix’s compact sans. Today though, as brands seek ever more ways to stand out among the crowd, a custom typeface has become an identity power-up in the game of “This-Is-Me-I-Am-Special.”Įven so, 2018 has been a standout year for custom brand typefaces. The concept of using custom brand typefaces isn’t new: they were first introduced in the tech industry about a decade ago as a way to save on the cost of licensing existing typefaces.
![hype house logo font hype house logo font](https://i1.wp.com/www.dafontfree.io/wp-content/uploads/2019/03/Hypebeast-Script-Font.jpg)
Customisation allows for self-expression – whether it’s the clothing we drape our bodies in or the sofas we furnish our living rooms with – we want to surround ourselves with belongings which are unique and representational at the same time. In an increasingly homogenous globalised world, we crave exclusivity and individuality. Everyone wants to be unique, different, special. Here, she explores whether custom typefaces are worth the hype, and the hefty price tag.Ĭustom is a magic word. These templates are perfect for name logos, letter-based logos, etc.Nayoung Kim is a designer at brand agency Superunion with “a big heart for type design”.
![hype house logo font hype house logo font](https://i.pinimg.com/originals/b4/bf/16/b4bf16f87612e99a78de1eab384ccb8d.jpg)
Hype house logo font generator#
If that’s your goal then you must head on to the text logo generator to get some wonderful logo ideas. One is its recognizability and simplicity. There are many reasons why a brand chooses a wordmark over a logo maker. All this can be done by just clicking the buttons on the right. Enlarge the text or center the icon, instead of at the side. Shift to a fresher color, say green or yellow. Make it more interesting and fit-perfect. Your job is just to choose and pick the right one that communicates your brand identity. There’s a simple serif and sans serif as well as a decorative and cursive typeface. And from there, you’ll be given lots of templates with different typefaces and font styles in all kinds of artistic expression. Just type in the Text logos on our search bar. Let your creativity run wild with its beginner-friendly tools. Turn to the text logo maker - a famous tool from BrandCrowd. Make it more unique, creative, and attention-grabbing. Help yourself create a stunning text logo for your special brand.